About Feldstudie

Our story, approach, and philosophy.

Why "Feldstudie"?

“Feldstudie” is German for “field study” - research done in the real world, not in a sterile lab.

We believe the best product and leadership decisions come from engaging deeply with the messy realities of actual teams, markets, and constraints not from theories or one-size-fits-all frameworks.

Our name reflects this truth: context always matters. What works perfectly in one setting might fall apart in another. So we start by understanding the terrain before suggesting any path forward.

Trusted by teams and individuals at:

From early-stage scale-ups to global enterprises, we've helped product leaders and teams across industries cut through the chaos and get clear on what works.

Our Approach

Context First

We begin by listening deeply and mapping out your real situation not just what's visible on the surface before we recommend anything.

Both/And Thinking

We reject false trade-offs between speed and quality, strategy and execution. We help you find the balance that fits your context.

Pragmatic Experimentation

We test ideas in the wild, not in slide decks. Practical experiments help teams learn quickly and avoid costly detours.

Building Capability

We don't aim for dependency. We transfer tools and thinking so your team can solve problems independently, long after we're gone.

Our Values

Context Over Dogma

Specific beats generic. Knowing your context always comes first.

Thoughtful Experimentation

Try, learn, adapt - carefully and consistently.

Human-Centered Leadership

We see product development and leadership as deeply human work. Empathy and adaptability are non-negotiable.

Sustainable Growth

Ambition is good - burnout is not. We help you find the balance.

Where do we begin?

Asking for help is brave. Finding the right partner shouldn't be hard.
How about we just start with a coffee?
We'll ask a few good questions and help you figure out what kind of support fits best no strings attached.

Let's have a coffee!